Built for the Pursuit

Our Veteran owned and operated brand all started with a simple question we’ve all asked a thousand times across a tailgate or a campfire: "Howboutcha?"

Howboutcha see any movement? Howboutcha get a shot? Howboutcha head back out tomorrow?

At HOWBOUTCHA Outfitters, we believe the best stories aren't told in boardrooms—they’re told in the hardwoods, the cedar swamps, and the quiet moments before the sun breaks through the trees. We aren't here to be another "big box" outdoor brand. We’re here for the hunters who obsess over the details, the ones who spend their summer evenings dialing it in at the range so that when that one moment comes in November, they’re ready.

Why We’re Here

We built this brand for the Hunter that gets it! From the hot and longs days setting up food plots and cutting shooting lanes, to the public land hunters out there scouting WMA's, far past the weekend warriors are willing to go. Our gear is designed to look as good at the skinning rack as it does at the trailhead.

• Community First: When you wear the Shield, you’re part of the crew.
• Authentic Roots: Founded by hunters who know that "close enough" isn't good enough.
• Dialed In Quality: From the thread on our hats to the print on our hoodies, we don't skip steps. We trust our products in the field because WE live the lifestyle. 

So, next time you see a fellow hunter at the gas station headed out to the woods, give ‘em a nod and a "Howboutcha!" Settle In. Enjoy The Rut with HowBoutcha Outfitters!